All your iTunes in one basket.

Ipods and iStore are great. They appear to sell you stuff, that you then appear to own. Imagine then a burglar creeping into your home one night and stealing your CD collection. Not nice. You appeared to own it and now it’s gone. Funny thing, appearances. At least the law, if it was enforced, would be on your side. But if your computer crashes, which is not unheard of, your CD collection is gone just the same. Or put another way, you wouldn’t buy CDs that would only play on one player thinking, quite rightly, if that player broke I’d be sunk. It’s called ‘bottleneck’ marketing or elasticated selling. To combat the publics refusal to recognise that to create and record music actually costs money iTunes have created intellectual property that will always in the end return to its owner like a well trained dog. You’re left with the temporary privilege of owning it for a short while like enticing said dog with a 70p morsel each time. Now I’m not against feeding dogs and cats but I do like permanent ownership of the things I’ve bought. There are three morals here. 1/ back up your iTunes collection onto DVD or such like, or 2/ buy CDs and 3/ lock yourself in at night with a big dog.