This is What You Want to Hear.

My great friend Smolemouse, a Dell Boy draughtsman in the East End left to manage a building site. After our many years on the bottom rung I wondered how he’d taken to his new managerial role. To my surprise he’d found it easy, “I just tell them what they want to hear.” Not bad, an MBA in nine words. Currently in the holy grail of free energy there is an Indian scientist named Keshe who has developed a Coke can sized plasma generator with which we can all wave goodbye to fossil fuels. His story began several years ago with hour-long YouTube lectures on the science behind his discoveries. Based on confident presentation and ultra esoteric ‘science’ his labs have built what we dream of and it is now on sale. It fascinates me how this combination of total confidence and esoteric ideas work so well especially as I have neither the confidence to be sure of anything nor the capacity for esoteric knowledge. I am pledged by inclination and choice to remain on the bottom rung of curious playful observation. So it seems Smolemouse was right; give people a dream they can’t quite grasp with total confidence that they’ll find it if they try had enough and, to quote the South Park underpant gnomes, “Stage three, profit.” Perhaps that’s why Stage Two was, if I remember it correctly, unspecified. So for $499 plus $300 mandatory donation to the Keshe Foundation you too can, in 90 days of placing your order, receive a brown cardboard box. In the process you may well find the meaning of Stage Two, ‘ever hopeful gullibility.’ It’s the natural response to hearing what you want to hear.